The price of heat transfer printing really stagnant and the investment threshold for pigment printing is sky high......

"Where would traditional printing factories go?"

When traditional digital printing companies are caught in a dilemma, a game changer quietly emerged.

"The profit margin of heat transfer printing is pushed to the extreme, and even a few cents' price difference has to compete for orders; a set of digital printing equipment for pigment can easily cost hundreds of thousands, and one have to bear that burden before starting production. "

This is the common anxiety of countless traditional printing factory owners at present. On one hand, there is a price war triggered by market competition, and the heat transfer printing market has already fall into the "involution red sea"; On the other hand, the high threshold of high-end technology makes small and medium-sized factories hesitate. Under the dual pressure of tightening environmental policies and upgrading market demand, the transformation path of traditional printing factories seems to be tightly blocked.

Yet behind the difficulties, there are often new opportunities hidden. HONGSAM, which has been deeply involved in the inkjet industry for 24 years, provides a breakthrough solution with  JETALL® water-based eco-friendly latex ink  - it avoids the quagmire of price wars, lowers the threshold for transformation, and opens up a new high value-added track for traditional factories.

HONGSAM HONG-JET® Latex Printing Solution

1. Application Boundaries Breakthrough & Unlock Multiple Value-Added Scenarios

Traditional printing techniques are often limited by material characteristics: heat transfer printing is difficult to adapt to dark fabrics, and pigment printing is helpless for blended and composite fabrics. The super material adaptability of HONGJET latex solution is becoming a "weapon" for factories to expand their business.

- Textiles Industry: whether it is jacket fabric, sunscreen clothing fabric, or shoe flyknit fabric, it can achieve bright colors and soft hand printing effects, solving the technical gap of traditional crafts;
- Leather Industry: various types of leather direct print ability, such as PU, microfiber, TPU, etc., with no cracks after 300,000 bending tests and no cracks when stretched in a -20 ℃ freezing environment, perfectly suitable for high-end needs such as automotive leather and furniture leather;
- Advertising and Home Decoration: From lightbox fabrics, car stickers to wallpaper and wall coverings, with a 3.2-meter wide printing and a 5-year sun resistant and non fading feature, it easily covers commercial displays and home decoration scenes.

2. Low Threshold, Lightweight Entry

Compared to the high equipment and maintenance costs of pigment digital printing, HONGJET Latex Printing Solution can be regarded as a "model of lightweight transformation". Its core advantage lies in its versatility, for the HJ-1808L printer with JETALL® latex ink can be directly adapted to almost all common materials, such as leather PVC、PET、flywoven fabrics and specialty paper. No need for separate equipment purchases for different materials. More importantly, this solution eliminates traditional processes such as plate making and pre-coating, significantly reducing maintenance costs, and achieving a printing speed of up to 60m/h. It can accommodate both small batch customization and large-scale production, perfectly matching the operational needs of small and medium-sized factories.

3. Compliances Help Seizing The High Ground Of Brand Orders

Under the dual constraints of the carbon-limit target and the EU REACH regulation, eco-protection has become the "passport" for the survival of enterprises. HONGJET Latex Printing Solution solves environmental problems from the source: latex ink with a pure water-based formula does not contain volatile organic compounds (VOCs), reducing emissions by more than 90% compared to traditional solvent based inks, and passing OEKO-TEX® ECO PASSPORT certification, obtaining the "green pass" for EU orders.

For factories specializing in home soft furnishings, children's products, automotive interiors, and other fields, this environmental qualification is the key to opening up the high-end market - just like the printing solution provided by HONGSAM for the customized seats of BYD SEALION 7, which has become a benchmark for automotive IP customization with its healthy and environmentally friendly characteristics.

4. 24 Years of R&D Accumulation Provides  Confidence In Transformation

The essence of choosing a transformation plan is to select reliable partners. As the national standard setting unit for the content limit of volatile organic compounds (VOCs) in inks, HONGSAM holds 19 invention patents and 68 registered trademarks at home and abroad. Its latex ink and preparation technology have not only been selected in the " Light Of Textile" special and new catalog, but also in the advanced technology catalog for energy conservation and emission reduction in China's printing and dyeing industry.

From pre-sales process adaptation planning, to in sales equipment training, and to 24-hour technical support after sales, HONGSAM provides full chain services for traditional factories, avoiding detours in transformation.