With the further development of the downstream food and beverage, electronic communications, daily chemicals, medical and other industries of corrugated cartons, the market demand for corrugated cartons is bound to show rapid growth; at the same time, as the box-making and printing processes continue to improve, large-scale production has Conducive to reducing costs, the market share of corrugated box products will become higher and higher. As an emerging corrugated packaging printing method, digital printing abandons printing plates and creates a new evolutionary system. Therefore, the development of its functions and equipment is comprehensive. Its entry point is to focus on the brand and enhance the customer experience. Digital printing enables personalization and customization of packaging, creating a closer connection between brands and consumers. However, competing with traditional printing methods for the market still requires a certain process, and there is still a long way to go both technically and in the market. The promotion of digital printing presses requires more precise market positioning. It must not only more accurately capture the pain points of corrugated packaging companies, corrugated packaging downstream companies and end-user market needs, but also more pragmatically evaluate the digital printing performance of corrugated packaging companies. Investment/return ratio on equipment.
The traditional printing business model is a business model that is divided into parts, that is, mainstream market demand → mass production → market domestication → consumption, similar to the B2C e-commerce model.
The digital printing business model is a business model that integrates parts into parts, that is, personalized aggregation of market demand → mass production → personalized market consumption, similar to the C2C e-commerce model.
Digital printing can realize the above two modes, and can be freely switched or even integrated between the two. This will also be the key to its encroachment on the traditional printing market. With the gradual development of digital printing technology in the corrugated packaging market, it is believed that it will keep pace with traditional printing in the future and eventually become the mainstream printing technology in the corrugated packaging industry.
Generally speaking, digital printing, especially inkjet printing, is a recognized technology in this field. There are currently a large number of digital printing machines on the market, which have replaced some of the use of offset printing or flexo printing, and there will be many companies Keep pouring into this market. During the COVID-19 pandemic, brick-and-mortar retailers have been forced to make major inroads into e-commerce
business and find new ways to engage with it. The corrugated digital printing market has also achieved a relatively obvious growth trend.