【FORGE AHEAD】HONGSAM THEME WORD 2026
Dec 31,2025

FORGE AHEAD


2026 THEME WORD: 锐进 - FORGE AHEAD


Forge ahead with determination, and move forward at full speed with sharp momentum.


"Forge Ahead" is a new strategic deepening of HONGSAM after "Breaking Through the Waves". It takes the business philosophy of "HONGSAM+" as its strategic guidance, opens up platforms to aggregate resources, empowers the overall situation with digital technology, and achieves breakthroughs in three key dimensions:


  • Internally, implement lean management and digital construction to achieve "quality and efficiency improvement";

  • Make every effort to expand the global market and deepen the layout of the marketing network;

  • Meanwhile, focus on Hong-Jet solutions and drive growth with a core product matrix.


"锐(rui)" means sharpness, speed, and a force with power and decisiveness like a sharp blade to break through the situation. It drives us to use products as the sharp blade and launch a total attack on the strategic high ground of Hong-Jet® printing solutions with self iterative persistence.


"进(jin)" means the core action of enterprise growth, the essence of internal technology and the soul of service, and the firm step of opening up a new blue ocean of value externally.


"Forge Ahead" is the countless overnight data and simulations in the R&D laboratory; the market team's overcoming time zones and facing competition head-on; the ultimate pursuit of technology on the production line; and the "never satisfied, never stopping" charging posture of every HONGSAM member.


In 2026, with the landing and expansion of the new factory in Wuzhi, the company's layout will become larger, and the tasks will become more arduous. Let us use "sharpness" as the blade and "advancement" as the momentum, continue to break through the no man's land of technology, explore new frontiers of market value, shoulder the mission of delivering Hong-Jet® printing solutions to every corner of the world, forge ahead with determination, and work together with all partners to lead the future of the industry.


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