On July 21st, BYD, a leader in China's new energy vehicle industry, officially signed a three-year global strategic cooperation agreement with F.C. Internazionale Milano (Inter Milan), a top international football powerhouse. As one of the highlights of this collaboration, Inter Milan will be the first to receive an exclusive customized version of BYD's flagship technology model, the BYD Sealion 7.

The leather water-based printing process provided by HONGSAM for the BYD Sealion 7 Inter Milan Custom Edition represents the industry-leading environmental protection and performance standards:

HONGSAM ADVANCED STANDARD

Excellent Environmental Performance: Fully adopting water-based environmental protection system, free of organic solvents, HONGSAM, as a customized unit of the national standard "Limits for Volatile Organic Compounds (VOCs) Content in Ink", ensures green and environmentally friendly production of enterprises from the source of ink; Water based eco-friendly ink and obtained OEKO-TEX ®  ECO PASSPORT certification ensures the health and safety of the driving and riding space, perfectly aligning with BYD's sustainable vision of "Cooling the Earth by 1 ℃".

Extraordinary Physical Performance: The printed pattern has excellent alcohol and solvent resistance, making it easy to handle daily cleaning and accidental spills; The anti yellowing feature ensures that the interior colors remain as new and long-lasting as ever; Its outstanding physical fastness has passed rigorous 300,000 bending fastness tests, fully proving that this process is sufficient to meet the high-strength requirements for wear resistance and bending resistance of car seats under frequent use.

Personalized Customization Model: The high precision and excellent color expression of HONGSAM Leather water-based digital printing technology have successfully presented Inter Milan's iconic blue and black color scheme vividly and accurately on car seats. This is not only a tribute to the spirit of the club, but also a successful practice of personalized deep customization of car interiors. Consumers' demand for cars to showcase personality and identity is increasing day by day. HONGSAM's advanced technology provides reliable solutions for car manufacturers to achieve high degree of freedom, high quality, and eco-friendly interior customization.

Assist Brands in Setting Sail

The cooperation between BYD and Inter Milan is a milestone in their global sports marketing strategy, and the enormous influence of both parties worldwide (Inter Milan has over 533 million global fans and over 154 million supporters in the Chinese market) will greatly enhance the international recognition of the BYD brand. The interior solution provided for the Sealion 7 Inter Milan Customized Version this time is a clear proof of HONGSAM's deep empowerment of national brand internationalization process with hardcore environmental protection technology.

Leading the Trend of Automotive Interior Design

The cooperation between HONGSAM and BYD in high-end customized car models clearly points to an emerging market trend: environmental protection, sustainability, and high personalization are becoming the core demands of automotive interior design and manufacturing. Consumers not only focus on the power performance and technological configuration of vehicles, but also pay attention to the health, environmental protection, unique atmosphere, and emotional connection inside the cabin. The "Hong-Jet" water-based eco-friendly leather printing process of HONGSAM provides key technical support for this trend with its comprehensive advantages of eco protection, safety, durability, and flexible customization, and contributes an important force to the automotive industry's move towards a greener and more personalized future.As an innovative pioneer in the field of digital printing materials and solutions, HONGSAM will continue to invest in technology research and development, providing more eco-friendly and intelligent process solutions to serve the global automotive industry chain, empowering more excellent brands like BYD, exploring broader international markets, and jointly depicting a beautiful blueprint for sustainable transportation and personalized travel.